Privacy Policy

EFFECTIVE DATE: January 1, 2021

This Privacy Policy (“Policy”) describes the personal information that Melaninflicks, an operating division of

Gerren Productions LLC, and for customers located in the United Kingdom and Australia, (“Melaninflicks,” “we,” “our,”

or “us”) collect about you, how we use and share that information, and the choices you have about our

information collection and processing in connection with your use of Melaninflick’s Services (defined below),

operating our business, and the offline interactions you may have with us, such as at promotional events.

For the purposes of this Policy, “personal information” means any information that reasonably identifies,

relates to, describes, or could be linked directly or indirectly to you or, if you reside in California, your



The “Services” means the services provided and made available by Melaninflicks or its affiliates in connection

with your browsing and viewing of Melaninflicks multimedia, such as television shows and movies, through the websites,

applications, or other interfaces or platforms operated by Melaninflicks. The Services also include any other technologies,

features, products, and content that we may provide through Melaninflicks user interfaces, such as Melaninflicks website(s): and any other website or application in which this policy is

linked to or appears (“Sites”). This Policy is incorporated into the Melaninflicks This Policy also applies to the personal information we collect offline and from other

sources, as described below.


We may change this Policy from time to time. If we make changes, we will post the new version here and revise the

“Effective Date” above. If we determine that the changes may have a material impact on you, we may take

additional steps to notify you and, where required by law, obtain your consent. We encourage you to review the

Policy whenever you use the Services to stay informed about our information practices and the choices available to



Personal Information You Provide to Us

When you access, use, or register for the Services, or interact with us in other ways (including at our events or by

contacting us directly), you may provide us with personal information. That includes, for example, personal

information that you provide when subscribing to the Services, creating or updating an account, customizing your

profile, making purchases, signing up to receive newsletters, posting ratings or comments, setting viewing

preferences or parental controls within the Services, or communicating with us.

We may sometimes require you to provide personal information in order to access or receive information or Services

from us. For example, you may need to provide your payment card information in order to subscribe to certain

services, and you will need to provide your email address in order to receive our newsletters or create an account.

We will let you know when we require your personal information, and we will inform you of the consequences for

not providing the information.

You also may voluntarily share personal information with us, such as when you communicate with us, post comments via

the Services, or upload your photograph or other information to personalize your account profile.

The information you provide us includes:

  • ●  identifiers (e.g., name, date of birth, postal or email address, phone number, account username and password,

  • ●  transactional information (e.g., cable provider, Services you subscribe to, content viewed, as well as your
    subscription dates and prices paid);

  • ●  content preferences (e.g., watch lists, preference settings, content limitations based on parental controls or
    other mechanisms);

  • ●  financial information (e.g., credit card information, payment history);

  • ●  communications content (e.g., your product ratings, comments, or questions

    submitted to us);

  • ●  location information (such as addresses you provide) and

  • ●  demographics (e.g., age gender, household information, education, occupation, and

    content preferences).

    Personal Information We Collect Automatically

    When you use, access, or otherwise interact with the Services, we automatically collect certain information using

    cookies (i.e., small pieces of electronic information stored by your internet browser software on to your computer’s

    hard drive), web beacons (i.e., small pieces of data embedded in images on the Services), and similar technologies,

    collectively “Cookies.” The information we collect with Cookies includes:

  • ●  identifiers (e.g., device type, hardware model, operating system and version, Internet Protocol (“IP”)

    or MAC address, advertising identifiers (from mobile devices, tablets, and streaming media devices that include
    such identifiers), device IDs or other unique identifiers);

  • ●  internet or other electronic activity information (e.g., how you interact with our electronic communications
    (such as email, push notifications, and text messaging), how you interact with the Services (such as access

    times, content viewing patterns, language preferences, browser types and versions, and information about the
    sites or services that directed you to Melaninflicks Services), how you use the Services (such as browsing activities,

    title selections, and search queries);

  • ●  inferences about your preferences and characteristics derived from online activities;


  • ●  location information as inferred from your IP address or other network information.

    Please see our Cookies Policy for more information about our use of these technologies and the choices you may

    Personal Information We Obtain From Third Parties

    We also receive your personal information from other sources. The personal information we receive from these

    third-party sources includes identifiers, demographics, internet or other electronic network activity information,

    location information, and inferences regarding your preferences or other characteristics. Specifically, we receive

    such information from these types of third parties:

  • ●  Location resources. We engage service providers to help us determine your location from your IP address
    or other information to customize our services to your location and for other purposes addressed in this Policy;

  • ●  Business partners. We may work with business partners that provide platforms on which Melaninflicks content is
    offered (e.g., cable providers, connected television platforms, and online video platforms that are not operated

    by us), which collect and handle personal information subject to their own privacy policies. We also may
    work with partners that help us conduct events or promotions. These partners may share certain personal

    information with us, which we will handle in accordance with this Policy;

  • ●  Payment processors. We engage payment processors to assist in handling the

    transactions you make via
    the Services. These companies may provide us with personal information about your transactions (e.g., last
    four digits of payment card, date of approved payment, amount paid) as well as personal information that we need
    to fulfill your order (e.g., name, shipping address, items purchased);

  • ●  Online and offline data providers. These companies provide us with demographic information, information
    about your online activities or interests inferred from those activities, inferences regarding the various

    devices you may use to access the Services or other online services; and other personal information (e.g.,
    inferred age, gender, contact information, device data, types of products that may interest you);

  • ●  Social media platforms. You may be able to log in to certain Services using certain social media

    credentials or use certain social media tools (e.g., like or sharing tools) on the Services. When doing
    so, the social media platforms may provide us with certain personal information (e.g., friends or contacts,
    profile picture, birthdate, gender, other profile-related information). Please note that the personal
    information we receive from social media platforms depends on your account/privacy settings with those platforms
    and those platforms’ privacy policies; and

Gift purchasers. When other individuals purchase Services for you as a gift, we may require them to
provide us with personal information about you in order for us to deliver the gift to you (e.g., email address).

Please note that we may collect personal information from you in our initial correspondence (e.g., through
Cookies in emails) and we may require you to provide, or otherwise collect, personal information in order to
provide you with the requested Services, as described above.


We use your personal information, as permitted by applicable law, primarily to:

  • ●  operate the Services, including providing you with the content you request, which may be necessary to fulfill
    our contractual obligations to you. If the Services we provide to you are not governed by a contract, we

    use your personal information to meet our legitimate interests in providing quality

    Services to you;

  • ●  process transactions, as necessary to fulfill our contractual obligations to you;

  • ●  improve the Services and learn about how visitors use the Services. For example,

    we aim to improve the Services
    by creating content, features, and interfaces that reflect consumer interests as inferred by user activity. We
    do so in order to further our legitimate interest in offering services, content, and products that are appealing
    and useful to you and others;

  • ●  respond to your requests for information, which supports our legitimate interests in providing excellent
    customer service and which may be necessary to enter into contracts with you or to fulfill our contractual

    obligations to you;

  • ●  communicate with you about the status of your account or your purchases, such as

    emailing you regarding payments
    or subscription terms, contacting you regarding shipping for purchases, notifying you when your subscription is

about to expire, or notifying you of changes to this Policy or our Terms of Use. In many instances we send these
communications to enter into contracts with you or to fulfill our contractual obligations. When not transmitted

for contractual purposes, we send these communications to meet our legitimate interests in providing you with
excellent customer service;

  • ●  identify, prevent, and investigate activities that may be illegal or prohibited, including fraud and violations
    of our terms of use. We do so to fulfill our legitimate interests in protecting our rights and interests;

  • ●  comply with legal obligations, such as those involving content restrictions, records of marketing opt outs, and
    legally required notices; and

  • ●  protect our rights, your rights, and the rights of others, as it is within our legitimate interests to meet our
    standards of business practice.

    We may also use your personal information, as permitted by applicable law, for additional purposes, including to:

  • ●  communicate with you about our content, products and Services, or the products and services offered by third
    parties, such as information about content and features on the Services, new releases, or available streaming

    platforms. If required by applicable law, we will only send such marketing messages on the basis that you have
    consented. Where consent is not required and where we have not obtained consent, we send such marketing

    communications to fulfill our legitimate interests in promoting our products and services. You can always
    opt out of receiving marketing communications by following the steps described in Section 8 below;

  • ●  learn or make inferences about your interests in order to fulfil our legitimate interests in identifying how to
    expand our business opportunities and deliver the content, services, and features, that you wish to use and

    interact with;

  • ●  customize the content presented to you via the Services or in our communications.

    For example, we may use

information about your general location to present local content to you. Or we may use the inferences we
have drawn about your interests to provide personalized recommendations, marketing, or other content to you via

the Services. We do so subject to your consent where required or to fulfill our legitimate interests in
providing you and other users with relevant content and information, thereby making the Services more appealing.

● deliver targeted advertising relating to our Services or products, or those of third parties. For example,
if you view certain content on the Services, we may deliver ads related to that content on the Services or other

online platforms. And we or third parties may collect information about your online activities over time
and across various online services to infer your interests. We may use that information to deliver

relevant advertising to you on the Services or other online platforms. We do this to fulfill our
legitimate interests in expanding our business opportunities by providing you with information about products,

offers, and services that may interest you and, where required, we do so based on your consent. For more
information about interest-based advertising and the choices you may have, please see our Cookies Policy.

Please note that in jurisdictions where legitimate interests are not recognized as a lawful basis for processing

personal data, generally obtains consent.

In addition to the data uses identified above, we may aggregate or mask information we have collected so that it no

longer reasonably identifies you, and we may use and disclose such information for any purpose, including without

limitation in statistical analyses to help us analyze patterns in the use of the Services.

When we process information to further our legitimate interests, we take steps to balance those interests with yours.

Please contact us via the channels listed in Section 8 for more information.

Automated Processing

When we analyze the information we collect for advertising, marketing, security, and fraud prevention, we use

automated processes to identify or predict potential risks or outcomes. For example, we may use the information you

provide us and information about your online activities to infer your interests. And we use those inferences

to support automated decisions about the content, recommendations, and offers we present to you on our digital

properties. We use automated tools to identify suspicious activities associated with the Services (e.g.,

multiple logins from different locations within a short period of time). These automated processing activities

will not, without human intervention, have legal or similar effects for you.


We share your personal information for our operational business purposes, including with other organizations that act

on our behalf in connection with operating our business and the Services. The recipients include:

  • ●  Our affiliates. We are part of the Gerren Productions group of entities and
    may share your personal information among our group entities in order to provide you with access to various
    Services, to provide a consistent experience across various RLJ entities’ websites and applications, to
    learn about your interests, to identify new content and services that may be of interest, and to deliver
    relevant or interest-based content and communications. We do so to meet our legitimate business interests in
    providing consistent and efficient operations across the RLJ entities and to expand our business opportunities.

  • ●  Service providers. We engage service providers to assist us in providing the Services and conducting
    other business operations. For example, we may use service providers to store our digital content, deliver
    marketing communications, personalize and optimize the Services, analyze data about users’ interactions
    with our services, administer and process surveys or other research, process transactions, or to collect debts.

  • ●  Advertising companies. We engage third parties to help us draft and distribute marketing, advertising,
    and other communications. We may share information with these companies to determine the appropriate content for

    these communications as well as to deliver the communication to you. We share this information to further our
    legitimate interests in developing relevant advertising, or, where required, upon your consent;

  • ●  Third parties as required by law. We will share your personal information to comply with laws to which
    we are subject. For example, we may share your personal information in response to a court order or subpoena, or

    in response to a valid request from law enforcement.

  • ●  Third parties for other purposes. We may share your personal information with any

    third party as

necessary to protect our legitimate business interests in protecting our rights; enforcing our Terms of Use;
detecting, preventing, or responding to fraud, intellectual property infringement, or other illegal activities;

and protecting the safety and security of the Services or tangible or intangible property belonging to us or a
related third party.

The disclosures referenced above involve the following categories of information:

  • ●  identifiers;

  • ●  transactional information;

  • ●  financial information;

  • ●  communications content;

  • ●  demographics;

  • ●  content preferences;

  • ●  location information;

  • ●  inferences about your preferences or other characteristics; and

  • ●  internet or other electronic activity information.

    We may share any of the information we collect about you to the extent reasonably necessary to proceed with the

    consideration, negotiation, or completion of a merger, reorganization, or acquisition of our business, or a sale,

    liquidation, or transfer of some or all of our assets. It is in our legitimate interests to manage our business through legitimate corporate transactions.

    We share information pursuant to your instructions or to satisfy your requests.

  • ●  Business partners. We will share information about you with third parties when you engage in certain
    activities on the Services that are sponsored by third parties. For example, you may choose to purchase content

    or products offered by a third party or elect to receive information or communications from a third party.

    When you engage in such third-party, co-sponsored, or co-branded offerings, we may share information
    (e.g., your e-mail address) with third parties in association with the offerings in order to fulfill our

    contractual obligations to you, or otherwise for our legitimate business interests in providing the most
    interesting events and offerings to our users and in developing future business.

  • ●  Third parties you select to receive information. We may enable you to share personal information about
    your activities or experience with the Services via email, text message, social networking, or other sharing

    functions. We share this information based on your consent.

  • ●  Social media platforms. In addition to us receiving personal information from social

    media platforms,
    as discussed in Section 3 above, we may also share your personal information with social media platforms. For
    example, when you log in to your account using social media credentials, when you interact with social
    media tools on the Services, or when you visit the Services while logged into social media accounts, the social
    media platform may collect information about your interactions with the Services.

  • ●  User content. Various areas of the Services allow you to submit user content, such as ratings and
    reviews, comments, questions, and forum discussions. Any information supplied by you in these public areas of

    the Services is widely accessible and available to the public. We are not responsible for the information you
    voluntarily publish for public viewing through any Services. We may share this information based on your

    consent, or else in furtherance of our legitimate business interests in providing an interactive experience for
    our users and in developing future business.

We disclose personal information to third parties that may use the information for their own business purposes.

These third parties provide us with services, insights, or other valuable consideration. California law

treats these disclosures as “sales” even if no money is exchanged. We disclose the following categories

of personal information to marketing service providers, analytics companies, advertising networks, social media

platforms and other third parties for valuable consideration:

  • ●  identifiers;

  • ●  transactional information;

  • ●  demographics;

  • ●  content preferences;

  • ●  location information;

  • ●  inferences about your preferences or other characteristics; and

  • ●  internet or other electronic activity information.

Sharing and Disclosure of Information:

Categories of Personal Information

Categories of third parties to whom we may disclose personal information for our business or

other permitted purposes.

Categories of third parties to whom this information may be sold.


Group Companies

Service Providers

Government Authorities

Service Providers

Group Companies

Service Providers

Government Authorities

Service Providers

Advertising and Analytics Partners


Online activity information


Advertising and Analytics Partners

Location information

Advertising and Analytics Partners

Inferences regarding preferences or other characteristics

Transaction information

Payment information

Audio, electronic, visual, olfactory, or similar information

Group Companies

Service Providers

Service Providers

Service Providers

Group Companies

Service Providers

Advertising and Analytics Partners




When we share information to further our legitimate interests, we take steps to balance those interests with yours.

Please contact us via the channels listed in Section 8 for more information.


We retain your personal information for as long as is necessary to carry out the purposes set out in this Policy,

unless a longer retention period is required by applicable law or is necessary for us to protect our rights. We keep

your personal information for as long you maintain an Melaninflicks account or subscription. When your account or

subscription is over, we may retain certain personal information for purposes such as complying with our legal

obligations, resolving disputes, preventing fraud or misuse of promotions, and protecting our rights and interests.

We may be legally obligated, for example by tax and sales laws, to retain personal information related to product or

subscription purchases for a period of time specified by law.


We use reasonable technical, administrative, and physical security safeguards to protect the information that we

collect or receive against loss and unauthorized access, use, modification, or disclosure. Please be aware that,

despite our ongoing efforts, no security measures are perfect or impenetrable. Moreover, we are not responsible for

the security of information that you transmit to us over networks that we do not control, including Internet and

wireless networks.


If you no longer wish to receive marketing communications from us, you can let us know at any time by contacting us

at or by clicking unsubscribe links or using other unsubscribe features that we provide in our marketing communications.

Subject to local law, you may have certain additional rights regarding your personal information. For example,

residents of the UK, Member States of the European Union and other countries (such as Mexico) may have rights to:

access personal information; correct personal information; request deletion of personal information; restrict our

use of personal information; object to certain uses of personal information; receive personal information in a

usable electronic format and transmit it to a third party (also known as the right of data portability); lodge a

complaint with a local data protection authority; or withdraw any consent supporting uses or disclosures of personal

information. If you have questions about the specific rights you may have, please contact us via the channels

listed in Section 12.

If you reside in California and we have collected personal information about you, you may have certain rights with

respect to that information, including the rights to: know about the processing of (i.e.,
access) your personal information (including the categories of personal information we collect,


specific pieces of personal information we have collected, the sources of such information, our reasons for

collecting the information, and the categories of recipients); request that we delete your personal information

(although we may be permitted by law to retain certain information for specific purposes); and to opt out of

the sharing of your personal information for monetary or other valuable consideration , which you may exercise by

clicking here: Do Not Sell My Personal InformationYou may also request and obtain from us once a year, free of

charge, a list of the categories of third parties to whom we have disclosed their “personal information”

(as defined under California’s Shine the Light law), if any, for their direct marketing purposes in the prior

calendar year, as well as the type of “personal information” disclosed to those parties. You may

exercise these rights without fear of unreasonably being denied goods or services. We may, however, provide a

different level of service or charge a different rate reasonably relating to the value of your personal information.

If you would like to request access to or deletion of your personal information, please submit your request to . In order to honor your request, we will ask that

you provide an email address and contact information which allows us to confirm your identity and avoid fraudulent

requests. We verify your identity by matching information you provide with our records. Please note that in the case

of requests for deletion, we may need to retain certain personal information to comply with our legal obligations or

for other permitted purposes. You also have the option to designate an authorized agent to submit a request on your

behalf. Your authorized agent can submit your request to info@melaninflicks . For requests through an authorized agent, we

require a valid power of attorney or written and signed permission from you. If your authorized agent relies on your

written and signed permission, we may need to verify your identity as described above and may contact you directly

to confirm that the request is valid.

Please see our Cookies Policy for information about choices you may have regarding the processing of personal

information collected via cookies and similar technologies.


We do not respond to web browser “do not track” signals or other mechanisms that provide a method to opt

out of the collection of information across the networks of websites and online services in which we participate. If

we do so in the future, we will describe how we do so in this Policy. 10. LINKS TO THIRD PARTY WEBSITES

Certain of our Services may contain links or may link you to other websites that are not owned or controlled by Melaninflicks .

If you follow a link to or are linked to another Melaninflicks entity website, please note that the website or related

services may be associated with a different privacy policy, in which case that policy will govern the handling of

your personal information with respect to that particular Melaninflicks entity or offering. Links may also take you to

unaffiliated third-party websites. For example, we provide links to third-party online platforms that provide access

to our content. Third parties may use your information in accordance with their own privacy policies, which may

differ from ours. We do not accept, and do disclaim, any responsibility for the privacy policies and information

collection, use, and sharing practices of any third party’s website (whether or not such site is linked on or

to the Melaninflicks Site). These links are provided to you for convenience purposes only, and you access them at your

own risk. Please refer to our Terms of Use for further details.


We process information in and subject to the laws of the United States, which may not provide the same level of

protection for your information as your home country. The information may be available to the United States

government or its agencies under a lawful order made in the United States. In addition, we may transfer your

information outside the United States to our affiliates, business partners, and service providers located in other


In some cases, your information may be transferred to, stored, and processed in a country that is not regarded as

ensuring an adequate level of protection for information under applicable laws (such as those in the European Union

and the UK). When we conduct such transfers, we put in place appropriate safeguards (such as standard

contractual clauses) in accordance with applicable legal requirements. For more information on the appropriate

safeguards in place or to obtain a copy, please contact us at


If you have questions or concerns about our Policy, please contact us at

write to us at:

Attn: Data Protection Officer 340 S LEMON AVE STE 5090 WALNUT, CA 91789


The Services may make use of social network plugins. When you use a Service that contains plugins, information may be

directly transferred from you to the operator of a social network. For information about the social network

operators of plugins used in the Services, please see below:

Facebook: Data Controller: Facebook Ireland Limited, 4 Grand Canal Square, 2 Dublin, Ireland. For more information

about Facebook’s privacy practices, please review their privacy policy.

Instagram: Data Controller: Facebook Ireland Limited, 4 Grand Canal Square, 2 Dublin, Ireland. For more information

about Instagram’s privacy practices, please review their privacy policy.

Twitter: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For more information about

Twitter’s privacy practices, please review their privacy policy.

YouTube: Data Controller: Google, Inc., Amphitheater Parkway, Mountain View, CA94043, USA. For more information about

YouTube’s privacy practices, please review their privacy policy.